Faster
Tools and technologies to take seconds off of your lap time:
- Advanced analytics: Turn complex race data into actionable insights with tools that model track conditions, strategy, and your performance within the race.
- Enhanced spotting tools: Leverage spatial computing to give your spotter and crew chief more accurate, real-time insights.
- Opportunity ahead of the competition: Leverage real-time data, analytics, and visualization tools to spot race-winning opportunities first.
Leaner
Streamline your on-site operations to reduce costs:
- Race support from the shop: Use data capture, video, visualization, and spatial computing to empower your shop-based team to actively support the crew at the track.
- Busted silos: Break down silos by sharing data, video, and analysis across your entire organization, ensuring every team member has the same information.
- Advanced race simulations: Integrate data from multiple sources into advanced race simulations to refine strategy and reduce the costs of on-track testing.
Smarter
Make the right decision, with the right data, every time:
- Integrated data: Access the full spectrum of race data — from loop and GPS/location to weather and ECU — and put it to work for smarter decisions.
- Race intelligence: Gain clear visibility into competitor positions and strategies so your team can react with confidence in real time.
- AI-enabled data analysis: Add an extra set of eyes on the race. Conversational AI answers your questions instantly, while anomaly detection surfaces insights that can deliver the winning edge.
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We understand businesses of all sizes, come see what we can do for you.
Technology Capabilities
Data Analysis and Processing
We help motorsports organizations turn raw data into actionable insight. From organizational metrics to on-track performance data, our team sanitizes, processes, and analyzes information to make it competition-ready. With experience building data management and analysis tools for leading sanctioning bodies, we’ve developed some of the solutions that power the motorsports industry today.
Data Capture
We help your motorsports organization collect critical data. From ECU telemetry and pit box video to loop data at the start/finish line, our team can capture, sync, and feed this information into processing systems. This gives you a reliable flow of high-quality data that fuels analytics, strategy, and performance gains.
Data Visualization and Insights
Data alone has little value without the ability to interpret it — it’s just 1s and 0s on a hard drive. We design dashboards, charts, graphs, and 3D visualizations that transform raw numbers into clear insights, allowing you to make faster decisions and develop smarter strategies.
Spatial Computing & Optical Analysis
Track awareness goes beyond ECU and loop data. With the latest spatial computing and optical tracking technologies, you can analyze live race activity in real time and overlay insights directly onto the action. Tools like the Apple Vision Pro give spotters and crew chiefs a powerful new vantage point to make faster, smarter, race-winning decisions.
AI Integrations
A race weekend generates more data than most analysts can process in real time. We build AI-driven tools that highlight what matters most in the moment, and surface key insights that help you cross the finish line first.