Faster
Tools and technologies to take seconds off of your lap time:
- Advanced Analytics: We can help you develop tools that better model the state of the race and your performance within it.
- Improved Spotting Tools: Use Spatial Computing to provide cutting-edge tools to your spotter and crew chief.
- See the Opportunity Before the Competition: Combine real-time data capture, advanced analytics, and visualization tools to see the next opportunity to win a race before the competition.
Leaner
Streamline your on-site operations to reduce costs:
- Support the Race from the Shop: Data & video capture, visualization, and spatial computing offer new ways for your team to support the at-track team from the shop.
- Everyone Sees Everything: Share data, analysis, and video with everyone on the team and reduce information silos.
- Simulate the Race: Capture data from multiple sources and feed it into race simulations to reduce testing costs.
Smarter
Make the right decision, with the right data, every time:
- Integrate All of Your Data: You have access to almost infinite data (loop data, GPS/Location data, Weather, ECU, etc.) but are you using it?
- Know the Score: Understand where other teams are and what they are doing so you can make the right decision.
- AI-Enabled Data Analysis: Have another pair of eyes looking at the race with you. Conversational AI can answer questions for you, while anomaly detection can find the next insight that wins a race.
At Selland Technologies, we’re not just about theory; we’re about delivering results. Whether you're a race team striving for the championship podium or pursuing operational excellence, our expertise is your competitive edge.
Ready to shift gears? Contact us today and start driving your success to the next level.
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We understand businesses of all sizes, come see what we can do for you.
Technology Capabilities
Data Analysis and Processing
Selland Technologies has an extensive background working with racing data (organizational and on-track) to sanitize, process and analyze the data for competition usage. The Selland Technologies team has worked closely with various motorsport sanctioning bodies to develop some of the data management and analysis tools that power the motorsports industry as you know it today.
Data Capture
Data capture from a variety of sources is a critical component of powering any motorsports analytics system. Whether that is capturing data from the ECU of a car, capturing and analyzing video from a camera mounted in the pitbox, or capturing loop data as a transponder crosses the start/finish line, Selland Technologies has experience capturing and feeding the data into processing systems.
Data Visualization and Insights
Without insights, and the interfaces required to glean those insights, data is just 1s and 0s on a hard drive. Selland Technologies will help you develop a full set of dashboards, charts, graphs and 3D visualizations that will help you see the story those 1s and 0s are actually telling.
Spatial Computing & Optical Analysis
Understanding what is happening on the track, doesn’t stop at ECU and loop data. The newest wave of tools and technologies allow you to analyze what is happening in realtime based on optical tracking, and then see those insights overlayed on the race. Technologies like the Apple Vision Pro can give your spotter and crew chief the view to make the next race-winning decision.
AI Integrations
All of the data that is produced through a weekend will overwhelm even the most sophisticated data analysts and scientists. We can help you setup AI based tools that can help you understand what is important in the moment, and help you find the key information that will help you cross the finish line first.